This was part of a package of PR spots for the supermarket chain. “Superhero” uses the Publix mascot, Plato the dinosaur, to urge children to read. This animated commercial speaks to kids’ universal desire to be superheroes. The “hidden passageway” animation is a favorite in children’s literature, making books seem “magical” instead of just dead trees on shelves. Traditionally animated in 2D, hand-inked, digitally colored in US Animation, and composited in AfterEffects.
If you need 2D animation for an upcoming project, we’d love to talk with you. Simply email our Director, Bruce McFarlan bruce@rowboatanimation.com, or call us at 612-333-4619.
Social tagging: 2d animation > animation project > traditional animation