Comic Timing: Entre Lacs

These two could use some couples counseling.

Bozell Worldwide Canada Art Director, Benjamin Vendramin, wanted the three-spot package for the Canadian wine maker to have the look of a New Yorker editorial cartoon. We animated the spots traditionally and each drawing was then illustrated with soft pencil, and composited over the illustrated background. The finished animation was then digitally “averaged” to give the spot its soft, shimmery look. This one always catches people off-guard with its abrupt punchline.

If you need animation for an upcoming project, we’d love to talk with you. Simply email our Director, Bruce McFarlan, or call us at 612-333-4619.

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