Part of a three-spot package through Martin Williams, this spot incorporates a New Yorker editorial cartoon look to illustrate how frugality is now in fashion. Hand-animated drawings were rendered with soft pencil and then digitally “averaged” to add to the soft, shimmery look of the editorial-style spot.
If you need editorial animation for an upcoming project, we’d love to talk with you. Simply email our Director, Bruce McFarlan bruce@rowboatanimation.com, or call us at 612-333-4619.